Things to Know About the Jordan Why Not Zer0.2 - Russell Westbrook's 2nd Signature Shoe January 11, 2019 11:54
This month, Russell Westbrook's second signature shoe, the Jordan Why Not Zer0.2 releases, and first looks see a shoe that seems perfectly compatible with Westbrook's ethos and aesthetic.
Russell Westbrook appears to be in an uncontrollable cycle of chaos as he speeds, spins and jumps past opposing defenders and NBA records. While the rest of the world struggles to keep up with his every move, Westbrook plans it all carefully in his head, describing it as “owning the chaos.”
The Why Not Zer0.2, is a reflection of Westbrook's theory of owning the chaos: The design may seem chaotic, but Westbrook planned every element of it with a specific purpose in mind. Here are some other cool things to know about the shoe.
EVERY COLOURWAY HAS A MEANING
The lead colourway of the Why Not Zer0.2, dubbed “Future History,” features vibrant colour-blocking on different performance materials. At first glance the design may seem random, but each colour is meant to reference a uniform that has helped define Westbrook's career.
"Every colourway has a meaning behind it that is special to me," says Westbrook. "With the Why Not Zer0.2, I wanted to take that storytelling to the next level with an exposed tag that helps illustrate the meaning behind the colours used."
IT HONOURS THOSE CLOSEST TO HIM
The only thing Westbrook loves more than the game is his family, which is why he added his family crest on the inner tongue. He also used a black block on the midsole to honour late best friend, Khelcey Barrs III.
"It’s become a tradition for me to honour Khelcey by writing 'KBIII' on my game shoes. Each colourway of the Jordan WhyNotZer0.2 will have a designated area for me to write that on. I want people who wear my shoe to understand that playing with a purpose bigger than yourself is important," says Westbrook.
TECH TRUMPS TRENDS
When it came to this design, Westbrook said he wanted a shoe that was created specifically to harness his game rather than follow any current style trends.
"From the first design meeting we had, my number one priority was making the best performance basketball shoe possible. I knew that if it was authentic to me then it would come out great," he says. "That’s what the Why Not? mentality is all about: Doing you regardless of what people think and being confident in who you are."
Unsurprisingly, the final result still manages to embody Westbrook's signature Why Not? fashion sense.
IT'S FOR THE KIDS AND ACCESSIBLE
Since entering the league, Westbrook has remained committed to inspiring the youth through his charitable work, and his message to them has always been: “Why Not Me? Why not follow your dreams?”
That's why he pushed the Jordan Brand design team to create a premium performance shoe with an accessible price.
"Being a father, it was important to have my signature shoe available in full family sizing. You don’t see that often with performance shoes but for me it’s all about inspiring the next generation. That also means making the shoe affordable and accessible to people all around the world," says Westbrook. 5.
WE'RE EXCITED ABOUT IT
With the Jordan Why Not Zer0.2 "Future History" due to release this month, and some exciting additional colourways to come this year, we're very excited about this shoe.
From it's bold design, and court-worthy tech we're a fan of this one, and in 2019, 'owning the chaos' sounds like a solid ethos to live your life by.