Nike and the NBA Reveal First Details of 2017-18 Game Jerseys July 18, 2017 17:35
As Nike and the NBA start to gear up for a full scale launch of the new Nike-NBA Partnership in Autumn 2017, the organisations have just publicly revealed some details of the new uniforms, with a look at the NBA’s Association Jersey.
From the start of the 2017/18 NBA season, there will no longer be ‘home’ and ‘road’ designations for the jerseys. For the new season, the home team will get to pick which jersey they want to wear, and then the visiting team will have to wear the contrasting kit to that.
With that change, there will be new names for the NBA jerseys - The Association Edition and The Icon Edition are effectively the home and road jerseys. Another two types of jersey are yet to be announced.
The Association edition is the traditional home uniform, with a white base, and all 30 teams will have this in their assortment to wear. This common white base across all teams shows the NBA as one big exclusive basketball club, with a central design theme.
The Icon edition is what would have been known as the road jersey, and so uses the teams primarily colours and represents the rich heritage of that given team.
Aside from new names for the jerseys, there’s a whole lot of new technology and design features to look forward to checking out. As per the Nike press release:
“Informed by more than 25 years of research on all levels of basketball and insight from current NBA players, the uniform is built on a refined version of the Nike Aeroswift basketball chassis.
Nike tuned the uniform design to the rigors of the league's increasingly intense 82-game season by employing 3D-body maps of players, including heat and sweat maps. This research led Nike’s designers to make significant changes to the weight, fit and construction of the uniforms — paying special attention to enabling agility.
NBA players, including members of last summer’s gold medal-winning USA Basketball team, tested early versions of the uniforms and provided specific feedback that prompted Nike to further evolve the designs in ways that included moving the armhole, neck and side seams to eliminate distractions for athletes.
“The mental advantage of a quality uniform is priceless,” says Kyrie Irving. “The fact that Nike listened to all of our feedback while developing the new NBA uniforms speaks volumes. I’m excited for the new fit and feel.”
The most significant change comes to the back shoulder of the uniform where Nike designers altered the construction for a vastly improved fit. Additionally, the hemlines on the bottom of both the jersey and shorts were modified to allow for full range of motion.
“When you look and feel good, you play good,” says Draymond Green. “I welcome any competitive advantage on the court and the new Nike NBA uniforms deliver on the feedback that we've provided."
The uniform is comprised of a combination of Alpha Yarns and recycled polyester (each athlete uniform represents approximately 20 recycled PET bottles). Not only does this yarn blend match Nike’s broad commitment to sustainability, it also removes moisture more quickly than previous NBA uniforms, wicking sweat 30-percent faster than current NBA uniforms.”
(All images courtesy of Nike)
Stay tuned for more information, and don’t forget to stop back in the Autumn, as you’ll be able to buy the brand new Nike NBA jerseys right here.