Jordan Brand Reveal First Ever NBA All-Star Uniforms at Future of Flight January 26, 2018 11:47
Jordan brand have revealed their first ever NBA All-Star uniforms, at the Future of Flight event in Los Angeles. Alongside the uniforms, Jordan brand showcased other important products that give us a view as we where the brand is headed.
The Jordan Brand NBA All-Star edition uniform seamlessly blends style and innovation. A clean black and white colour scheme is utilised across the uniform, including on the team logos. The All-Star font is inspired by Los Angeles street sign typography.
A key aspect of this years All-Star kits is that they have a really classic, premium look that is going to perform well on the court, but also look great on the street. Much of Jordan Brand's approach is to build on that cross-over between performance and lifestyle, which was also highlighted across additional product ranges that were showcased at the Future of Flight event.
“Jordan Brand has always been fearless when it comes to pushing the boundaries of innovation and style,” said Jordan Brand VP of Design, David Creech. “The Jordan Brand NBA All-Star Edition uniform embodies that attitude with a distinctive look. Our goal was to combine the street-premium Jordan sportswear feel with Los Angeles style for a jersey that looks just as good on the court as off it. We're excited to see this year's NBA All-Stars represent their teams in Jordan style on the biggest, brightest stage."
The structure and approach to the All-Star game has changed this year, where the teams are no longer split East vs West. The format is much more like a scrimmage, where captains (LeBron James and Steph Curry) got to pick their team from a pool of all the All-Stars, so it's kind of nice that the black vs white has a scrimmage-feel about it, especially as each players jersey will be available to buy in both black and white at retail, and not just the colour that they're assigned for the actual game.
Jordan Brand NBA All-Star uniforms will be releasing early February.