Cleveland Cavaliers Get New Logos for Nike NBA Jerseys June 29, 2017 15:31
It will be no surprise that Nike has a keen interest in the Cleveland Cavaliers, what with two of their main assets being Cavs players. So it will also be no surprise that Nike had a hand in not only working on the Cavaliers new jersey designs for next season (when all NBA jerseys will be produced by Nike), but in also create a new logo suite for them.
A press release from the Cavaliers said that the team had been working with Nike to develop a logo suite that would work well with their new jersey designs, which will be revealed later in the Summer.
The key features of the new logo suite are as:
- The new Cavaliers logos will carry forward both the popular “C-Sword” and “C” logos from previous years, as well as the original expression of Cavaliers Wine & Gold, the team’s first colours in their inaugural 1970 season, which were re-introduced in 2010-11.
- Navy remains a complimentary colour, while black is officially introduced as a new and permanent addition to the Cavaliers colour palette.
- Black is a nod to the historic turning point in the 2016 NBA Finals when the Cavs wore their black-sleeved uniforms in games 5 and 7 of the NBA Finals when they beat the Warriors in Golden State.
- The new logo collection also includes a new wordmark, a new secondary shield logo, and a new global shield logo.