Last year, Nike launched special edition footwear to celebrate the players taking part in the mid-season basketball weekend. With a supernova space theme, those shoes were incredible, and kick started the fictional Nike Space Program (NSP).
Last year's Nike Space Program Kicks.
This year, Nike have continued the story. Last year's kicks may have been launched into space to elevate the game in the galaxy, but they disappeared, and haven't made contact in months. But as Nike explains, all is not lost, as a message has been received at Area 72, the fictional top-secret Nike facility somewhere in the Houston desert.
Here's the story, straight up from Nike Inc.:
"After a sudden Big Bang in Orlando, it has been months without contact as they disappeared into space. All hope is not lost, as a transmission has just been received at Area 72 -- a top-secret facility isolated in the depths of the desert in Houston, Texas, home of this year’s mid-season showdown.
Continuing the extraterrestrial design inspiration established in the Nike Basketball collection for Houston, Nike Sportswear presents a top-secret collection of five shoes celebrating the best of basketball. Merging old-school models with new-age innovation, the premium collection includes:
NIKE BLAZER MID
NIKE LUNAR FORCE 1
NIKE BARKLEY POSITE MAX
NIKE AIR FORCE MAX 2013
The collection celebrates the legacy of iconic Nike Basketball models of the past, now infused with galactic textures, reflectivity and glow-in-the-dark highlights. Developed deep within Area 72’s top-secret testing facility, the five-shoe collection features a custom galaxy print also featured on Nike Basketball’s performance shoes for Houston. The print appears on the collar lining of each shoe.
Since making its debut for Nike Basketball more than a decade ago, the Nike Raygun character is reincarnated on the tongue of each of these shoes. With its trademark jetpack and alien physique, the Raygun is ready to strike opponents with fury."