The London 2012 Olympics Will See Battle Between Nike and Adidas April 30, 2012 15:55

Derrick Rose of the Chicago Bulls, and Team USA, has recently torn his ACL meaning that he won't be able to play in the London 2012 Olympics. Earlier in the NBA season, fellow Team USA candidate Dwight Howard was also announced to be out of the running with a back injury. Even earlier than that, Chauncey Billups had a season ending injury when he tore his Achilles tendon. 

Most of us look at that and think that Team USA are going to be missing some great players, and that it will be a shame not to see them perform this Summer. Adidas have looked at that and thought, 'damn, who's going to be wearing our basketball shoes in the Olympics!' (or so we imagine). 

While the athletes are battling it out on the court for Olympic gold glory, brands like Nike and Adidas are battling it out to be number one in the market for basketball shoes, teamwear and accessories. Their cause is driven by the likes of Rose and Dwight wearing their brand logo in front of millions of viewers and sports fans. 

No doubt Adidas have gone into some kind of panic, as the other major stars of the Olympics for Team USA; Kobe Bryant, Kevin Durant and LeBron James, are Nike athletes, and will be wearing the latest and greatest Nike swag available. 

As reported on the Forbes website; "Adidas badly lags [behind] Nike in the U.S. basketball shoe market with only 4.5% of the U.S. market in March according to SportsOneSource. Nike has a stranglehold in the U.S. with 91% of the market including the 58% share of the Jordan brand, which is owned by Nike."

It looks like the Olympics will be a Nike dominated event when you're watching Team USA play, which will be a great boost as Nike show off the talent in their stable. Other Nike or Jordan (also under the Nike brand) athletes will include Carmelo Anthony, Chris Paul, Dwyane Wade and Kevin Love.

The London 2012 Olympics are set to be amazing!